How to Create a Consumer Profile for Influencer Campaigns

It’s easier to connect with a friend than a stranger. So, before a brand can start putting its influencer marketing strategy into action, it needs to identify and get familiar with the individuals it wants to get attention from. To get started, the brand will need a comprehensive consumer profile. However failing to identify influencers […]

How Technology May Help Save Us From Climate Change

Recently, the World Wildlife Foundation released a report indicating that the last two generations of people on earth have destroyed half of the wildlife in the world. This includes coral reefs and ecosystems. Unfortunately, the negative impact humans have on the environment doesn’t stop there. The World Wildlife Foundation also reports the following environmental statistics: […]

The Battle over Climate Change and Environmental Curriculum in Schools

climate change and future generations

Although many people see the green movement as a recent development, its history started at about the same time as the Industrial Revolution. A group of citizens formed the Romantic Movement to put pressure on legislators to address the growing problem of smoke pollution caused by factories. However, the first legislation regarding conservation didn’t come […]

Planning for a Career in Green Building

Academy of Sciences in San Francisco, CA

As the demand for green building increases, so will the career opportunities. Green building involves constructing environmentally responsible and resource efficient buildings. According to the Bureau of Labor Statistics: ”Green buildings limit their environmental impact by conserving as much energy and water as possible and are constructed of recycled or renewable materials in order to […]